Dieux du Stade – Making of Calendar 2010
First aired on Jul 13, 2018
Runtime: 120 mins
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Genres:
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Featured Cast: click image to view more
James Haskell | Himself
Dimitri Szarzewski | Himself
Lionel Beauxis | Himself
Julien Arias | Himself
Mathieu Bastareaud | Himself
Featured Crew
Max Guazzini | Director